Single Line Brew

Conceptual coffee shop identity exploration This logo was developed as a conceptual brand exploration centered on simplicity and distinctive character. Inspired by the balance between idiosyncrasy and minimalism, I designed the mark using a single continuous line to form the coffee cup—creating a clean, memorable silhouette with a handcrafted feel. The process began with exploratory sketches before translating the final concept into Adobe Illustrator. The result is a streamlined, versatile mark that emphasizes clarity, personality, and strong visual impact across applications.